Why use digital watermarking?

Printed materials are a great way to reach consumers, and that’s not changing anytime soon. Up until now, printed materials have been relatively flat in their content: what you saw on the page is what you got.

Digital watermarking changes that paradigm. Now, every printed page, sign, brochure, and card can become more than just ‘what you see’. Through digital watermarking, printed materials now have the ability to unlock rich meaningful experiences for anyone using a web-connected phone or tablet.

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